Case Study
UMFT Clinic. — Marketing Case Study
Modernizing a therapy clinic's digital presence to generate consistent leads
Role
Digital Marketing Specialist
Team
Team Poppy at Green House Digital
Services Delivered
Local SEO, SEO, Social Media, Paid Media, Website, Branding
01
About the Client
UMFT Clinic delivers evidence-based, systems-oriented therapy for individuals, couples, and families. Alongside client care, they train future MFT clinicians through research-backed, ethical practices, making therapy a trusted and accessible resource for stronger communities.
02
The Challenge
UMFT had an outdated, under-optimized website, minimal paid media presence, and reputation tools that weren't being used to their potential. The result was low lead generation and weak client engagement despite offering strong clinical services.
03
My Role
I worked on UMFT as part of Team Poppy at Green House Digital. My contributions spanned local SEO, on-page SEO, social media, paid media, and the website build.
04
The Approach
- 01Built a custom WordPress site with 10+ optimized, mobile-friendly pages
- 02Ran Meta and Google paid media campaigns with targeting, creative, and ongoing optimization
- 03Optimized SEO across the new site for therapy-related local searches
- 04Created a social media engagement plan aligned with their client personas
- 05Enhanced their Google Business Profile with Q&A, photos, and consistent posting
- 06Supported a full brand refresh including logos, colors, typography, and guidelines
05
Visuals
06
Outcome
- Boosted search visibility through 10+ optimized pages and improved mobile design
- Launched Meta and Google ad campaigns that drove higher traffic and qualified leads
- Strengthened their Google Business Profile through reviews, updates, and fresh content
- Delivered a unified brand identity across every channel