About Me
A bit about
who I am.
I'm a full-funnel digital marketer who started in design and video, and that background makes me sharper across the whole funnel.
01
Background
I grew up between Minnesota and Utah, two places that gave me very different ideas of what home looks like. I started my creative career in video editing and graphic design, making things that looked and felt good.
The shift into marketing happened almost by accident. I was editing video for a local Utah client when one of my own edits showed up in my Instagram feed as a paid ad. I remember stopping mid-scroll and thinking, wait, I made that. Seeing my creative work running as paid media flipped a switch. I switched my major to digital marketing that semester and have been hooked ever since.
02
What I'm About
My video and design roots are a real advantage. They make me a more well-rounded marketer because I can think like a creator, not just a strategist. I can run a campaign end to end on my own: strategy, content, launch, monitoring, data collection, and analysis.
Paid media and SEO are where I am strongest and most energized, and I am confident across social and the rest of the stack too. What sets me apart is that I own the full process myself, and I learn fast. When something new matters, I figure it out quickly and independently. That self-directed speed is how I keep getting better.
03
Beyond Work
Outside of work I build and customize mechanical keyboards, which is the nerdiest possible way to admit that I love tinkering with systems. There are endless switches, springs, and sound profiles to tune, and the whole process is basically optimization as a hobby. That same instinct is what I bring to campaigns.
I also competed in collegiate esports for UVU and reached the top one percent of Valorant players worldwide. That took more than fast reflexes. It taught me to think in loops: test, review the data, adjust, repeat. The competitive drive and iteration mindset still shape how I work.
When I am not at a keyboard I am usually watching Denver Nuggets games, playing soccer with friends, fishing for bass, or getting lost in a good video game. Those things keep me grounded and remind me that the best work comes from people who actually enjoy what they do.
