Case Study
Roots Builders. — Marketing Case Study
From outdated and overlooked to polished and powerful
Role
Digital Marketing Specialist
Team
Team Poppy at Green House Digital
Services Delivered
Local SEO, SEO, Social Media, Paid Media, Website
01
About the Client
Roots Builders is a general contractor and construction company that builds custom homes across Utah. They focus on tailoring floor plans to match how their clients actually live, blending quality craftsmanship with a smooth design process.
02
The Challenge
Roots Builders had an outdated website, weak local SEO presence, and inconsistent branding. They were getting only 5 organic visits per month and weren't showing up in Google Maps results for their service areas, which made it hard to reach Utah homeowners or showcase their custom home projects.
03
My Role
I worked on Roots Builders as part of Team Poppy at Green House Digital. My contributions spanned local SEO, on-page SEO, social media, paid media, and supporting the website build.
04
The Approach
- 01Built out a new website with strong local SEO targeting key Utah service areas
- 02Optimized location and service pages for organic search visibility
- 03Ran paid media campaigns driving traffic to location-specific landing pages
- 04Managed social media content highlighting completed homes and brand visuals
- 05Optimized their Google Business Profile to surface in local map results
- 06Supported videography and content rollout across channels
05
Outcome
- Organic traffic grew from 5 visits per month to 70+ visits per month
- Started appearing in Google Map results after previously being invisible
- Established a consistent brand presence across web, social, and search