Case Study
Mountain States Medical Physics. — Marketing Case Study
My first independent freelance project: a full website build for a Mountain West medical physics firm
Role
Freelance Web Designer & Developer
Team
Solo project (independent freelance)
Services Delivered
Website Design & Development
01
About the Client
Mountain States Medical Physics (MSMP) partners with radiation oncology clinics across the Mountain West to provide board-certified medical physicist and dosimetry services. Founded in 2017, they offer flexible staffing, treatment planning, quality assurance, and program commissioning to hospitals and freestanding clinics.
02
The Challenge
MSMP needed a professional web presence that clearly communicated their range of services to radiation oncology clinics and decision-makers. As a specialized B2B medical services firm, they needed a site that established credibility, organized a wide service offering cleanly, and gave clinics a clear path to start a conversation.
03
My Role
This was my first fully independent freelance project, taken on outside of any agency. I owned the full website build end to end: structure, design, page builds, content layout, and launch.
04
The Approach
- 01Designed and built a multi-page WordPress site using Elementor
- 02Structured service offerings into clear categories: Staffing & Treatment Planning, Program & System Commissioning, and Testing & Quality Assurance
- 03Built supporting pages for About, Team, Service Locations, and a blog/updates section
- 04Wrote and organized site content to communicate technical services to a clinical audience
- 05Set up the foundation for ongoing SEO and content updates through the blog
05
Visuals
06
Outcome
- Delivered a live, professional web presence for a specialized B2B medical services firm
- Gave MSMP an organized service hierarchy that makes it easy for clinics to find what they need
- Built the platform that supports their ongoing content and outreach efforts
- Marked my first fully independent client engagement outside of agency work