Case Study
Cruz Development. — Marketing Case Study
Building a digital foundation for a word-of-mouth luxury home builder
Role
Digital Marketing Specialist
Team
Team Poppy at Green House Digital
Services Delivered
Local SEO, SEO, Social Media, Paid Media, Website, Branding
01
About the Client
Cruz Development is a luxury custom home builder and remodeler based in Phoenix, Arizona. Their in-house, all-in-one approach simplifies the building process while delivering competitive pricing without sacrificing quality.
02
The Challenge
Cruz Development was growing through word-of-mouth but had no digital footprint to support that growth. No website, no Google Business Profile, and no established brand identity meant potential clients had no way to find or vet them online, which capped their credibility in a competitive market.
03
My Role
I worked on Cruz Development as part of Team Poppy at Green House Digital. My contributions covered local SEO, SEO, social media, paid media, and the website build.
04
The Approach
- 01Built a 10-page website from scratch with SEO optimization and Google integrations
- 02Created and optimized their Google Business Profile with weekly posting schedule
- 03Supported development of a full brand suite including responsive logos, brand strategy, brand guide, custom icons, and messaging
- 04Implemented local SEO targeting Phoenix-area searches
- 05Ran paid media campaigns to drive early site traffic
- 06Set up social media presence to support the new brand
05
Outcome
- Launched a complete digital presence from zero: website, GBP, and brand identity
- Built the foundation for ongoing local search visibility in the Phoenix market
- Gave the team owned channels to convert word-of-mouth interest into qualified leads