Case Study
Bean Orthodontics. — Marketing Case Study
Building a local search foundation for a family-focused orthodontist
Role
Digital Marketing Specialist
Team
Team Poppy at Green House Digital
Services Delivered
Local SEO, SEO, Social Media, Paid Media, Website
01
About the Client
Bean Orthodontics is a general orthodontics practice focused primarily on kids and teens. Their ideal patient base centers on families looking for a trusted orthodontist in their local area, with a service approach built around making the experience comfortable for younger patients.
02
The Challenge
Bean Orthodontics needed a stronger digital foundation to compete for local family searches. That meant a website built for both patients and search engines, a clear local SEO presence to surface for nearby families, and consistent ad and social activity to keep the practice top of mind in their service area.
03
My Role
I worked on Bean Orthodontics as part of Team Poppy at Green House Digital. My contributions spanned the website build, ongoing SEO, local SEO, paid media, and social media support.
04
The Approach
- 01Built out the website to support both patient experience and search visibility
- 02Optimized location and service pages for local SEO targeting family-focused orthodontic searches
- 03Ran ongoing on-page SEO improvements as the site evolved
- 04Managed paid media campaigns to drive new patient inquiries
- 05Supported local SEO through Google Business Profile management and local signal building
- 06Assisted with social media content aimed at their kid and teen patient base
05
Outcome
- Delivered a website built with local SEO in mind from day one
- Established a digital marketing foundation across SEO, paid media, and social
- Created the structure for ongoing local search visibility that the practice could build on over time