Case Study
April's Bakery. — Marketing Case Study
Putting a Dubai cloud kitchen on the map in a competitive food delivery market
Role
Digital Marketing Specialist
Team
Team Poppy at Green House Digital
Services Delivered
Local SEO, SEO, Social Media
01
About the Client
April's Bakery is a Dubai-based cloud kitchen serving American-style cinnamon rolls through Deliveroo and Talabat. Their model leans on rotating weekly flavors and limited drops to build anticipation while delivering nostalgic comfort food to adventurous locals.
02
The Challenge
April's Bakery had minimal online presence and no cohesive digital strategy. With no SEO, no keyword research, weak social engagement, and no Google Business Profile, they were invisible in Dubai's crowded food delivery market and had no easy way for new customers to find or trust them.
03
My Role
I worked on April's Bakery as part of Team Poppy at Green House Digital. My contributions spanned local SEO, on-page SEO, and social media strategy.
04
The Approach
- 01Set up and optimized their Google Business Profile with full integrations
- 02Targeted local search around "cinnamon rolls Dubai" and related high-intent keywords
- 03Optimized website content using SEO best practices and supporting blog posts
- 04Submitted the business to Google and 40+ business directories for local visibility
- 05Built a social media strategy around family recipes, nostalgia, and rotating flavor drops
- 06Delivered 10 social media posts with a content calendar to support consistency
- 07Wrote 8 Google Business Profile posts to drive Maps visibility
05
Outcome
- Google Business Profile generated 1,095 impressions (211 search + 884 maps) and 125 direction requests
- 174 search impressions on key terms including "restaurants" and "bakery"
- 11 phone calls generated and a 5.0-star rating established from launch reviews
- Built a content and reputation foundation ready to scale with monthly ad investment